I want you to imagine that you have just “made a date”with that really cute guy (or gal) that you’ve been hoping to go out with for months. You’re decided to plan the date and are excited about going to a new seafood restaurant that you’ve been dying to try. That is until you discovered, as […]
I do not like buying cars. And just a few minutes after I walked into a dealership many years ago to test drive a car, I was reminded why I hated it so much. The salespeople. Oh, the salespeople. Especially the salespeople that do not seem to know that it isn’t 1972 anymore. Many years […]
Do you like dealing with salespeople? Most people don’t! This means that many of the people walking into your community to look for an apartment; or emailing, calling or texting you are already predisposed to NOT like you either. Sorry. Why don’t we like salespeople? Here are a few reasons: Customers don’t want to be […]
This week I thought I would focus on the vendors in the multifamily industry that make the jobs of the property management companies possible! When I was a community manager I relied on my landscaper, plumbers, snow plowers, construction crews etc. to ensure that we provided an amazing customer service experience to our residents. Vendors-if […]
I am sitting in my hotel room after attending a networking party at Apartmentalize, the National Apartment Association Conference in San Diego. I met several new friends, some of whom worked for companies that are either entering the multifamily space, or are currently in the industry but branching out with new products and services that […]
The “busy season” is upon the multifamily housing industry again, which means more move-outs, (hopefully) more move-ins and lots and lots of paperwork, administrative processes and procedures, and just more time spent on more stuff. Since you still have the same amount of time each day to do the more things you have to do, […]
Selling the Hallmark Way Do you have a “guilty pleasure” for the Holiday season? You know, the one thing that you like to do during this time of year that you don’t always admit to the people around you? For me the guilty pleasure is watching Christmas movies. Lots and lots of Christmas movies. In […]
Every time I drive on California’s infamous freeways, I am reminded that my life and well-being is often in the hands of the dude next to me who is shaving, the woman on the other side applying mascara, and the teenager behind me texting her “BFF”, sipping her very hot caramel frappuccino while steering her […]
I remember a time when I decided to grab some breakfast at McDonald’s. I ordered my usual “Big Breakfast” which has eggs, sausage, hash browns and an English Muffin. McDonald’s started offering a “Deluxe” version of the Big Breakfast that included pancakes–so I have learned to let them know upon ordering that I wanted the […]
Whether you’re a social media user or one who avoids it like the plague, we can all agree that social media sites like Facebook, Twitter, Instagram and Yelp have changed how we engage with each other and do business! In business, the appeal of social media is that people can connect with companies in ways […]