I do not like buying cars. And just a few minutes after I walked into a dealership many years ago to test drive a car, I was reminded why I hated it so much. The salespeople. Oh, the salespeople. Especially the salespeople that do not seem to know that it isn’t 1972 anymore. Many years […]
I am sitting in my hotel room after attending a networking party at Apartmentalize, the National Apartment Association Conference in San Diego. I met several new friends, some of whom worked for companies that are either entering the multifamily space, or are currently in the industry but branching out with new products and services that […]
The “busy season” is upon the multifamily housing industry again, which means more move-outs, (hopefully) more move-ins and lots and lots of paperwork, administrative processes and procedures, and just more time spent on more stuff. Since you still have the same amount of time each day to do the more things you have to do, […]
Let’s face it-the average apartment tour is pretty boring isn’t it? It can feel far more transactional than relational-with the leasing associate asking “check-off box” questions designed to get information (which is good) but not often delivered with any kind of real energy and attempt to connect. I get it. After showing hundreds (maybe even […]
Selling the Hallmark Way Do you have a “guilty pleasure” for the Holiday season? You know, the one thing that you like to do during this time of year that you don’t always admit to the people around you? For me the guilty pleasure is watching Christmas movies. Lots and lots of Christmas movies. In […]
Every time I drive on California’s infamous freeways, I am reminded that my life and well-being is often in the hands of the dude next to me who is shaving, the woman on the other side applying mascara, and the teenager behind me texting her “BFF”, sipping her very hot caramel frappuccino while steering her […]
Think about the last time that you went out to eat at a “sit-down” restaurant. My guess is the process went something like this-a host/hostess asked how many people were in your party, led you to your table and let you know that your server would be right with you. Then when the server arrived […]
A few days ago my wife and I had a “discussion” that was particularly illuminating and frustrating all at the same time. I realized that I was approaching a situation in our relationship in a way that I felt was respectful and thoughtful; however she revealed that my actions were not perceived as being respectful […]
About four years ago I wrote a blog post entitled “My Pleasure-What Chick Fil-A Teaches us About the Power of Elevated Language” that was one of my most clicked-on posts on www.MultifamilyInsiders.com. Here is a snippet of what I wrote about Chick Fil-A in that blog post, “…Besides the food, I love the level of service […]
Do you work in a community where the amenities just do not compare to your competitors? All is not lost…you can compete! In this blog post, I’ll show you how! One of my favorite romantic comedies is the movie Hitch starring Will Smith and Kevin James. If you’ve not seen Hitch it’s the story of a consultant […]