I do not like buying cars. And just a few minutes after I walked into a dealership many years ago to test drive a car, I was reminded why I hated it so much. The salespeople. Oh, the salespeople. Especially the salespeople that do not seem to know that it isn’t 1972 anymore. The last […]
If you’re a temporary associate we know you often play a big part in helping prospects who are considering moving into the communities where you’re working! In our experience, much of your success in leasing apartments will be based on what you do before the first prospect walks through the door. It may sound cliche, but […]
Do you remember those infomercials for the Ronco Showtime Rotisserie Oven? Ron Popeil convinces millions of people that they needed to buy this even because it made all of your food delicious, nutritious, juicy, tender and healthier. The best part of the Showtime Rotisserie oven was that all you had to do was place the […]
I visited a luxury apartment community and was greeted at the front desk by someone who had the look of a grumpy old cat on her face! I was hoping that when she opened her mouth the experience would be different. Nope. Still the grumpy cat! Unfortunately for this community this person is the FIRST thing […]
I wanted to share with you a story of a great customer service experience I recently had with a man named Bill Moore of Softcomm Industries. I am a member of Civil Air Patrol, and as a aircrew member trainee, I wanted to stop using the aviation headsets that are in our planes and used […]
We have all been there, haven’t we? You’ve spent a lot of time with a client on the phone. You’ve made a real connection; built rapport. You’ve discovered all the things that your client wants in an apartment and you can offer it to her! All that’s left is to make an appointment when your […]
My daughter and I love Chick fil-A and end up going there a couple of times a month as a treat for the both of us. Now, no matter what time I go there, it always seems busy! This has been true in restaurants that I’ve gone to in both California and Colorado. In fact, […]
I have to be honest with you, I am feeling rather uninspired with many of the leasing “professionals” in our industry lately. Over the past few months I have been doing work for and with a vendor company, which requires my being in touch with communities (and associates) all around the country…and the results have […]
Question: “If you could live forever, would you, and why?” Answer: “I would not live forever, because we should not live forever; because if we were supposed to love forever, then we could live forever, but we cannot live forever, which is why I would not live forever.” -A 1994 Miss Universe Pageant Contestant Isn’t […]
Have you ever noticed that rental customers are often different than any other types of customers? I mean, doesn’t it sometimes seem as if some of your residents leave their intellect, perspective, fairness and sense of reality at the door to your office? In my years in the industry I believe that the reason that […]