Now that Christmas is over and the New Year is right around the corner (or here, depending on when you read this) you may be tempted to leave 2019 behind and immediately jump into 2020. Don’t!! Take this time RIGHT NOW to create a game plan of success for 2020. You’ve probably heard it said […]
Whenever I see a low score on a shopper’s evaluation report my experience tells me to begin with “follow up.” The reason for this is that more often than not one of the major reasons for a low score is due to lack of follow up by the leasing professional. Ugh. Following up is one of […]
I remember hearing a story of a man who, after hearing his wife complain that she didn’t feel he loved her anymore, replied, “Honey, I said ‘I love you’ on our wedding day. If anything changes, I’ll let you know.” You know that relationships are not only built on the big occasions such as a […]
Would you be surprised to learn that only 40% of people in the market for an apartment will complete the apartment renting process within 30 days? So, if you’re only focusing on the people who tell you they’re looking to rent an apartment within the next 30 days you’re potentially missing out on 60% of […]
You never know what you’re going to experience during a typical day in the multifamily housing industry! You may have your plans all laid out on what you’re going to do today-only to have those plans fly out the window with one phone call, email or in-person visit. If you’ve ever felt overwhelmed with all […]
How was your 2018? Did you achieve everything you wanted to? Did you achieve anything on your list? Overall do you feel 2018 was a great year for you? Or, was it a more challenging year for you? Step #1: Pause and Reflect Whether you ended 2018 on the mountain top or in the valley, […]
You know that feeling you get when you come back to a restaurant whose food you really liked, only to find the food wasn’t as good the next time? I remember once when my wife and I decided to pick up some Mexican food at a place around the corner from our home, which was […]
Surveys continually show us that maintenance is one of the largest drivers of resident satisfaction or dissatisfaction in their experience. After all one of the benefits of renting an apartment is that “someone else” is responsible for fixing the things that go wrong. So residents have simply come to expect that things will typically get […]
I was honored to be a speaker at this year’s Apartmentalize conference (what used to be known as the National Apartment Association Education Conference) in San Diego. Although I wasn’t speaking until Friday afternoon I decided to head down on Wednesday so that I could meet up with industry friends, attend a huge party (you […]
Do you remember the scene from the movie Ferris Bueller’s Day Off when the economics teacher (played by Ben Stein) bores his class to tears with his lecture on the finer points of the the Laffler Curve, “Voodoo Economics” and the Smoot-Hawley Tariff Act? After listening to hundreds of phone calls over my career, I’ve […]