I was remembering recently a time when my daughter asked me a math-related question. I looked at the math problem on the page and I had NO idea where to start! The problem I had was that the my daughter needed to explain how she figured out what “9X8” was, for example. So, when she asked […]
I remember a story I read a few years ago from a book (I think it was Living Large by Sarah Wexler) in which the author described the experiences of a young woman who was a sales associate in a national retail chain. This sales associate proudly explained the strategy that helped her sell jeans to men […]
I have two stories to share with you today that I think will help you in your selling. The first is inspired by my wife Kacy and an experience she had recently with a ring that she ordered from a company called Pure Soul Holistics. The ring was handcrafted by Nicole, the owner of the company, […]
As a corporate speaker and consultant one of my most requested topics is on customer service. I imagine you are not surprised by this … I’m not. After all-all businesses require customers to succeed and all customers expect some form of customer service-depending on the business-don’t they? I think we can all agree that […]
I recently looked at some of the online reviews of an apartment community where I used to work, and noticed that the ratings on the site have gone down almost 30% since the community was purchased by a new owner and I (and many of the people I worked with) left. As I read through […]
If you have been in the multifamily housing industry for even a short time you’ve probably noticed that everything often looks and sounds alike between communities. I mean, how many communities have a pool? Fitness center? Covered parking? My guess is many. The apartments even look alike don’t they? Most companies use some type of […]
An article on how to lease to Baby Boomers is a shift isn’t it, from the normal focus on Millennials. Now some of you are thinking, “It’s about time we stopped focusing on those Millennials!!” While others of you are thinking, “Why would we focus on Baby Boomers?? They’re already own their homes!” The truth […]
The multifamily housing industry is a people-centered business. Even if you wanted to avoid people, you couldn’t could you? There are people moving in. People moving out. People who want to move in. People who want your business. People who want to work for you. People who work for you. People who you work for. […]
As you know by now, I travel a lot for a living-which means that I spend a lot of time in airports-which means that I am around a lot of people who have a REALLY difficult time following directions, and yes, a lot of customers who are very, very wrong! On a recent trip I […]
A few months ago my wife and I finally relented and purchased … wait for it … our first flat screen television. Before this we had an “old-school” cathode ray tube TV that looked a lot like this one: I told myself the TV worked fine, the picture was still okay, and I was happy […]