I remember a time when I decided to grab some breakfast at McDonald’s. I ordered my usual “Big Breakfast” which has eggs, sausage, hash browns and an English Muffin. McDonald’s started offering a “Deluxe” version of the Big Breakfast that included pancakes–so I have learned to let them know upon ordering that I wanted the […]
Did you know that surveys have shown that only 40% of apartment prospects complete the leasing process within 30 days? Even though I’m not a math genius, I do know that this means that 60% of your prospects will not complete the process within 30 days! Yet, haven’t you noticed that leasing professionals often focus […]
Let’s be honest…have your resident events grow stale? Do you find yourself doing the same types of events again and again? Is it the same residents every time that come to the events? (Or maybe the same residents, every time, that complain about the events?) Are you tired of going to a warehouse store to […]
Years ago when I was a community manager I had a season of time when I relied heavily on temporary associates to maintain the staffing requirements of my office. There were many times when my “temps” made my job easier and I was so glad that they were helping me. There were also many times […]
If you want to sell better, have people respond to you better, want to lead better, have people listen to you more the key is engaging, interacting and communicating with confidence. Don’t you find confidence attractive? When someone knows who s/he is and is not afraid of being him/herself, there is something very attractive about this, […]
Just the other day I found a Yellow Pages book placed at my front door. I didn’t even know people made the Yellow Pages anymore, in this age of the Internet, quite frankly! So I picked up the Yellow Pages and placed it in the trash, since I’m not going to use it. That made […]
I was remembering recently a time when my daughter asked me a math-related question. I looked at the math problem on the page and I had NO idea where to start! The problem I had was that the my daughter needed to explain how she figured out what “9X8” was, for example. So, when she asked […]
A few days ago my wife and I had a “discussion” that was particularly illuminating and frustrating all at the same time. I realized that I was approaching a situation in our relationship in a way that I felt was respectful and thoughtful; however she revealed that my actions were not perceived as being respectful […]
Whether you’re a social media user or one who avoids it like the plague, we can all agree that social media sites like Facebook, Twitter, Instagram and Yelp have changed how we engage with each other and do business! In business, the appeal of social media is that people can connect with companies in ways […]
About four years ago I wrote a blog post entitled “My Pleasure-What Chick Fil-A Teaches us About the Power of Elevated Language” that was one of my most clicked-on posts on www.MultifamilyInsiders.com. Here is a snippet of what I wrote about Chick Fil-A in that blog post, “…Besides the food, I love the level of service […]