If you have been in the multifamily housing industry for even a short time you’ve probably noticed that everything often looks and sounds alike between communities. I mean, how many communities have a pool? Fitness center? Covered parking? My guess is many. The apartments even look alike don’t they? Most companies use some type of […]
An article on how to lease to Baby Boomers is a shift isn’t it, from the normal focus on Millennials. Now some of you are thinking, “It’s about time we stopped focusing on those Millennials!!” While others of you are thinking, “Why would we focus on Baby Boomers?? They’re already own their homes!” The truth […]
I was at Starbucks recently and I ordered a tall vanilla iced coffee with no milk. The reason I ordered that drink was that it was a hot day and a cold drink sounded good, and I saw the drink listed on the menu. The fact that the drink was on the menu told me […]
Do you remember the scene from the movie Ferris Bueller’s Day Off when the economics teacher (played by Ben Stein) bores his class to tears with his lecture on the finer points of the the Laffler Curve, “Voodoo Economics” and the Smoot-Hawley Tariff Act? After listening to hundreds of phone calls over my career, I’ve […]
I do not like buying cars. And just a few minutes after I walked into a dealership many years ago to test drive a car, I was reminded why I hated it so much. The salespeople. Oh, the salespeople. Especially the salespeople that do not seem to know that it isn’t 1972 anymore. The last […]
We have all been there, haven’t we? You’ve spent a lot of time with a client on the phone. You’ve made a real connection; built rapport. You’ve discovered all the things that your client wants in an apartment and you can offer it to her! All that’s left is to make an appointment when your […]
I have to be honest with you, I am feeling rather uninspired with many of the leasing “professionals” in our industry lately. Over the past few months I have been doing work for and with a vendor company, which requires my being in touch with communities (and associates) all around the country…and the results have […]
People do business with people they like. It seems obvious doesn’t it? Don’t you automatically gravitate towards people who you like? Don’t you just find yourself attracted to people that you perceive to be friendly and nice? Think about it…if you walked into a store and one associate smiled while the other had a snarky […]