sales

December 13, 2016

What’s Your Competitive Advantage?

If you have been in the multifamily housing industry for even a short time you’ve probably noticed that everything often looks and sounds alike between communities. I mean, how many communities have a pool? Fitness center? Covered parking? My guess is many. The apartments even look alike don’t they? Most companies use some type of […]

sales, Uncategorized
August 30, 2016

How Do You Order a Drink at Starbucks??

I was at Starbucks recently and I ordered a tall vanilla iced coffee with no milk. The reason I ordered that drink was that it was a hot day and a cold drink sounded good, and I saw the drink listed on the menu. The fact that the drink was on the menu told me […]

sales, Success
May 12, 2016

Phone Skills to Pay the Bills!

Do you remember the scene from the movie Ferris Bueller’s Day Off when the economics teacher (played by Ben Stein) bores his class to tears with his lecture on the finer points of the the Laffler Curve, “Voodoo Economics” and the Smoot-Hawley Tariff Act?  After listening to hundreds of phone calls over my career, I’ve […]

sales, Success, Success as a Temp
April 19, 2016

Selling is NOT One Size Fits All!

I do not like buying cars. And just a few minutes after I walked into a dealership many years ago to test drive a car, I was reminded why I hated it so much. The salespeople. Oh, the salespeople. Especially the salespeople that do not seem to know that it isn’t 1972 anymore. The last […]

sales, Success
December 2, 2015

The Powerful Secret to Leasing More Apartments

People do business with people they like. It seems obvious doesn’t it? Don’t you automatically gravitate towards people who you like? Don’t you just find yourself attracted to people that you perceive to be friendly and nice? Think about it…if you walked into a store and one associate smiled while the other had a snarky […]

Customer Service, sales, Success