I am sitting in my hotel room after attending a networking party at Apartmentalize, the National Apartment Association Conference in San Diego. I met several new friends, some of whom worked for companies that are either entering the multifamily space, or are currently in the industry but branching out with new products and services that […]
The “busy season” is upon the multifamily housing industry again, which means more move-outs, (hopefully) more move-ins and lots and lots of paperwork, administrative processes and procedures, and just more time spent on more stuff. Since you still have the same amount of time each day to do the more things you have to do, […]
Friends, I have been on a kick lately about asking why we do the things we do and why we don’t do the things we know we should do. For example, take a look at the video below. (Beware, it gets loud, so watch out if you’re watching in an office.) From what I could […]
Let’s face it-the average apartment tour is pretty boring isn’t it? It can feel far more transactional than relational-with the leasing associate asking “check-off box” questions designed to get information (which is good) but not often delivered with any kind of real energy and attempt to connect. I get it. After showing hundreds (maybe even […]
Did you know that 60% of residents move out for reasons that are directly impacted by the community team? (Satisfacts) That’s right. 60%. So even though many of your vacating residents may be giving you reasons like, “moving out of the city” or “renting a home” or “needed three bedrooms” which seem like reasons you […]
If you’ve read a few of my blog posts you know that I am a huge Hallmark Christmas Movie fan. One of my favorites is one called “Let it Snow”-starring Candace Cameron-Bure (she’s good for at least one Christmas movie a year, right?) and in the movie she stays at a mountain resort that goes […]
This is my favorite time of year friends! It really is. We have been watching the Hallmark Channel Christmas Movies constantly, we have cinnamon and clove essential oils diffusing in our home and we are looking forward to spending this season with our friends and family! Your prospects and residents may feel the same way […]
Selling the Hallmark Way Do you have a “guilty pleasure” for the Holiday season? You know, the one thing that you like to do during this time of year that you don’t always admit to the people around you? For me the guilty pleasure is watching Christmas movies. Lots and lots of Christmas movies. In […]
Every time I drive on California’s infamous freeways, I am reminded that my life and well-being is often in the hands of the dude next to me who is shaving, the woman on the other side applying mascara, and the teenager behind me texting her “BFF”, sipping her very hot caramel frappuccino while steering her […]
I admit it…I let my emotions get to me at work one day. I was alone in the office all day, and quite frankly, I was “done!” Have you ever been there? When you cannot handle one more phone call, or request, or someone asking “When is Amazon getting here???” and on and on and […]