If you have been in the multifamily housing industry for even a short time you’ve probably noticed that everything often looks and sounds alike between communities. I mean, how many communities have a pool? Fitness center? Covered parking? My guess is many. The apartments even look alike don’t they? Most companies use some type of […]
Now that the Christmas season is in full swing, my wife and I have been enjoying (again) the endless parade of Christmas movies . . . especially those on Hallmark Channel. Yes, I know, these movies are often formulaic, corny and utterly predictable, yet isn’t that why so many people tune in? If there is […]
Some of my favorite things to read online are the things people say when they’re commenting on stories! I am always amazed at how ugly, mean-spirited and downright awful some people can be when they communicate behind a wall of anonymity provided by the computer. Here are some comments I found on a few sites: […]
Over the 11 years my wife and I have been married, I have gotten into many, many, “discussions” with her. Many of them were frustrating, confusing, infuriating and yet illuminating, all at the same time! I realized that I often approached those situations in our relationship in ways that I felt was respectful and thoughtful; however […]
When I became the customer care manager of a large property management company in Southern California, one of the things the outgoing customer care manager showed me in the office was a lunar calendar. She used it to track and prepare herself for the full moon cycle during the year. She had been the customer […]
I was working with a client not that long ago and jumped right in and took a few phone calls. Man, it must have been a full moon or something because I spoke with some crazy people that day. If you have worked onsite for any period of time, you know that the multifamily universe […]
If you’re a temporary associate we know you often play a big part in helping prospects who are considering moving into the communities where you’re working! In our experience, much of your success in leasing apartments will be based on what you do before the first prospect walks through the door. It may sound cliche, but […]
Do you remember those infomercials for the Ronco Showtime Rotisserie Oven? Ron Popeil convinces millions of people that they needed to buy this even because it made all of your food delicious, nutritious, juicy, tender and healthier. The best part of the Showtime Rotisserie oven was that all you had to do was place the […]
I have to be honest with you, I am feeling rather uninspired with many of the leasing “professionals” in our industry lately. Over the past few months I have been doing work for and with a vendor company, which requires my being in touch with communities (and associates) all around the country…and the results have […]
People do business with people they like. It seems obvious doesn’t it? Don’t you automatically gravitate towards people who you like? Don’t you just find yourself attracted to people that you perceive to be friendly and nice? Think about it…if you walked into a store and one associate smiled while the other had a snarky […]