I’m writing this while sitting in seat 11D on an airline flight to Chicago. We just finished the beverage and snack service and the flight attendants have come through the cabin to pick up any service items we’d like to discard. As you can imagine this part of the in-flight service is NOT particularly sexy, […]
When I first started my leasing career I was not very good on the telephone. Allow me to clarify…I was very polite, helpful, and friendly, but I wasn’t as effective as I later learned I needed to be. So, when the conversation reached the part when I wanted to invite the prospect to make […]
I want you to imagine that you have just “made a date”with that really cute guy (or gal) that you’ve been hoping to go out with for months. You’re decided to plan the date and are excited about going to a new seafood restaurant that you’ve been dying to try. That is until you discovered, as […]
I do not like buying cars. And just a few minutes after I walked into a dealership many years ago to test drive a car, I was reminded why I hated it so much. The salespeople. Oh, the salespeople. Especially the salespeople that do not seem to know that it isn’t 1972 anymore. Many years […]
I love autumn-I really do! There is something about the transition from summer to fall, the temperature cooling down, the leaves changing colors, and knowing that some of my favorite parts of the season are just around the corner. Pumpkin Spice Latte Coffee: If you serve coffee in your office why not offer pumpkin spice […]
Do you like dealing with salespeople? Most people don’t! This means that many of the people walking into your community to look for an apartment; or emailing, calling or texting you are already predisposed to NOT like you either. Sorry. Why don’t we like salespeople? Here are a few reasons: Customers don’t want to be […]
The “busy season” is upon the multifamily housing industry again, which means more move-outs, (hopefully) more move-ins and lots and lots of paperwork, administrative processes and procedures, and just more time spent on more stuff. Since you still have the same amount of time each day to do the more things you have to do, […]
Let’s face it-the average apartment tour is pretty boring isn’t it? It can feel far more transactional than relational-with the leasing associate asking “check-off box” questions designed to get information (which is good) but not often delivered with any kind of real energy and attempt to connect. I get it. After showing hundreds (maybe even […]
Did you know that 60% of residents move out for reasons that are directly impacted by the community team? (Satisfacts) That’s right. 60%. So even though many of your vacating residents may be giving you reasons like, “moving out of the city” or “renting a home” or “needed three bedrooms” which seem like reasons you […]
This is my favorite time of year friends! It really is. We have been watching the Hallmark Channel Christmas Movies constantly, we have cinnamon and clove essential oils diffusing in our home and we are looking forward to spending this season with our friends and family! Your prospects and residents may feel the same way […]