Selling the Hallmark Way Do you have a “guilty pleasure” for the Holiday season? You know, the one thing that you like to do during this time of year that you don’t always admit to the people around you? For me the guilty pleasure is watching Christmas movies. Lots and lots of Christmas movies. In […]
Think about the last time that you went out to eat at a “sit-down” restaurant. My guess is the process went something like this-a host/hostess asked how many people were in your party, led you to your table and let you know that your server would be right with you. Then when the server arrived […]
I remember a time when I decided to grab some breakfast at McDonald’s. I ordered my usual “Big Breakfast” which has eggs, sausage, hash browns and an English Muffin. McDonald’s started offering a “Deluxe” version of the Big Breakfast that included pancakes–so I have learned to let them know upon ordering that I wanted the […]
Did you know that surveys have shown that only 40% of apartment prospects complete the leasing process within 30 days? Even though I’m not a math genius, I do know that this means that 60% of your prospects will not complete the process within 30 days! Yet, haven’t you noticed that leasing professionals often focus […]
Years ago when I was a community manager I had a season of time when I relied heavily on temporary associates to maintain the staffing requirements of my office. There were many times when my “temps” made my job easier and I was so glad that they were helping me. There were also many times […]
If you want to sell better, have people respond to you better, want to lead better, have people listen to you more the key is engaging, interacting and communicating with confidence. Don’t you find confidence attractive? When someone knows who s/he is and is not afraid of being him/herself, there is something very attractive about this, […]
About four years ago I wrote a blog post entitled “My Pleasure-What Chick Fil-A Teaches us About the Power of Elevated Language” that was one of my most clicked-on posts on www.MultifamilyInsiders.com. Here is a snippet of what I wrote about Chick Fil-A in that blog post, “…Besides the food, I love the level of service […]
I have two stories to share with you today that I think will help you in your selling. The first is inspired by my wife Kacy and an experience she had recently with a ring that she ordered from a company called Pure Soul Holistics. The ring was handcrafted by Nicole, the owner of the company, […]
Do you work in a community where the amenities just do not compare to your competitors? All is not lost…you can compete! In this blog post, I’ll show you how! One of my favorite romantic comedies is the movie Hitch starring Will Smith and Kevin James. If you’ve not seen Hitch it’s the story of a consultant […]
If you have been in the multifamily housing industry for even a short time you’ve probably noticed that everything often looks and sounds alike between communities. I mean, how many communities have a pool? Fitness center? Covered parking? My guess is many. The apartments even look alike don’t they? Most companies use some type of […]