Now that the Christmas season is in full swing, my wife and I have been enjoying (again) the endless parade of Christmas movies . . . especially those on Hallmark Channel. Yes, I know, these movies are often formulaic, corny and utterly predictable, yet isn’t that why so many people tune in? If there is […]
Some of my favorite things to read online are the things people say when they’re commenting on stories! I am always amazed at how ugly, mean-spirited and downright awful some people can be when they communicate behind a wall of anonymity provided by the computer. Here are some comments I found on a few sites: […]
An article on how to lease to Baby Boomers is a shift isn’t it, from the normal focus on Millennials. Now some of you are thinking, “It’s about time we stopped focusing on those Millennials!!” While others of you are thinking, “Why would we focus on Baby Boomers?? They’re already own their homes!” The truth […]
I was working with a client not that long ago and jumped right in and took a few phone calls. Man, it must have been a full moon or something because I spoke with some crazy people that day. If you have worked onsite for any period of time, you know that the multifamily universe […]
Do you remember the scene from the movie Ferris Bueller’s Day Off when the economics teacher (played by Ben Stein) bores his class to tears with his lecture on the finer points of the the Laffler Curve, “Voodoo Economics” and the Smoot-Hawley Tariff Act? After listening to hundreds of phone calls over my career, I’ve […]
I do not like buying cars. And just a few minutes after I walked into a dealership many years ago to test drive a car, I was reminded why I hated it so much. The salespeople. Oh, the salespeople. Especially the salespeople that do not seem to know that it isn’t 1972 anymore. The last […]
If you’re a temporary associate we know you often play a big part in helping prospects who are considering moving into the communities where you’re working! In our experience, much of your success in leasing apartments will be based on what you do before the first prospect walks through the door. It may sound cliche, but […]
We have all been there, haven’t we? You’ve spent a lot of time with a client on the phone. You’ve made a real connection; built rapport. You’ve discovered all the things that your client wants in an apartment and you can offer it to her! All that’s left is to make an appointment when your […]
My daughter and I love Chick fil-A and end up going there a couple of times a month as a treat for the both of us. Now, no matter what time I go there, it always seems busy! This has been true in restaurants that I’ve gone to in both California and Colorado. In fact, […]
I have to be honest with you, I am feeling rather uninspired with many of the leasing “professionals” in our industry lately. Over the past few months I have been doing work for and with a vendor company, which requires my being in touch with communities (and associates) all around the country…and the results have […]