The “busy season” is upon the multifamily housing industry again, which means more move-outs, (hopefully) more move-ins and lots and lots of paperwork, administrative processes and procedures, and just more time spent on more stuff. Since you still have the same amount of time each day to do the more things you have to do, […]
Friends, I have been on a kick lately about asking why we do the things we do and why we don’t do the things we know we should do. For example, take a look at the video below. (Beware, it gets loud, so watch out if you’re watching in an office.) From what I could […]
Let’s face it-the average apartment tour is pretty boring isn’t it? It can feel far more transactional than relational-with the leasing associate asking “check-off box” questions designed to get information (which is good) but not often delivered with any kind of real energy and attempt to connect. I get it. After showing hundreds (maybe even […]
I recently delivered the first keynote address (The Psychology of Customer Service) at the FOCUS Conference 2018 in Los Angeles, which was presented by Satisfacts Research and Apartment Ratings. As I looked out at the audience I was amazed at how many familiar faces I saw, from all around the country! I had people I […]
Did you know that 60% of residents move out for reasons that are directly impacted by the community team? (Satisfacts) That’s right. 60%. So even though many of your vacating residents may be giving you reasons like, “moving out of the city” or “renting a home” or “needed three bedrooms” which seem like reasons you […]
If you’ve read a few of my blog posts you know that I am a huge Hallmark Christmas Movie fan. One of my favorites is one called “Let it Snow”-starring Candace Cameron-Bure (she’s good for at least one Christmas movie a year, right?) and in the movie she stays at a mountain resort that goes […]
This is my favorite time of year friends! It really is. We have been watching the Hallmark Channel Christmas Movies constantly, we have cinnamon and clove essential oils diffusing in our home and we are looking forward to spending this season with our friends and family! Your prospects and residents may feel the same way […]
Selling the Hallmark Way Do you have a “guilty pleasure” for the Holiday season? You know, the one thing that you like to do during this time of year that you don’t always admit to the people around you? For me the guilty pleasure is watching Christmas movies. Lots and lots of Christmas movies. In […]
As you’ve read here before, my “go-to” airline is Southwest Airlines. I love the atmosphere, the energy, the mood and, yes, dare I say the “luv” (it’s one of their marketing taglines) that their crews show to passengers and amongst each other. After a long day of speaking and then heading to the airport, it’s […]
Think about the last time that you went out to eat at a “sit-down” restaurant. My guess is the process went something like this-a host/hostess asked how many people were in your party, led you to your table and let you know that your server would be right with you. Then when the server arrived […]