Whether you’re a social media user or one who avoids it like the plague, we can all agree that social media sites like Facebook, Twitter, Instagram and Yelp have changed how we engage with each other and do business! In business, the appeal of social media is that people can connect with companies in ways […]
About four years ago I wrote a blog post entitled “My Pleasure-What Chick Fil-A Teaches us About the Power of Elevated Language” that was one of my most clicked-on posts on www.MultifamilyInsiders.com. Here is a snippet of what I wrote about Chick Fil-A in that blog post, “…Besides the food, I love the level of service […]
I have two stories to share with you today that I think will help you in your selling. The first is inspired by my wife Kacy and an experience she had recently with a ring that she ordered from a company called Pure Soul Holistics. The ring was handcrafted by Nicole, the owner of the company, […]
Do you work in a community where the amenities just do not compare to your competitors? All is not lost…you can compete! In this blog post, I’ll show you how! One of my favorite romantic comedies is the movie Hitch starring Will Smith and Kevin James. If you’ve not seen Hitch it’s the story of a consultant […]
If you have been in the multifamily housing industry for even a short time you’ve probably noticed that everything often looks and sounds alike between communities. I mean, how many communities have a pool? Fitness center? Covered parking? My guess is many. The apartments even look alike don’t they? Most companies use some type of […]
Now that the Christmas season is in full swing, my wife and I have been enjoying (again) the endless parade of Christmas movies . . . especially those on Hallmark Channel. Yes, I know, these movies are often formulaic, corny and utterly predictable, yet isn’t that why so many people tune in? If there is […]
Some of my favorite things to read online are the things people say when they’re commenting on stories! I am always amazed at how ugly, mean-spirited and downright awful some people can be when they communicate behind a wall of anonymity provided by the computer. Here are some comments I found on a few sites: […]
When I became the customer care manager of a large property management company in Southern California, one of the things the outgoing customer care manager showed me in the office was a lunar calendar. She used it to track and prepare herself for the full moon cycle during the year. She had been the customer […]
If you’re a PM Staffing associate, considering becoming an associate, and are new to the property management, multifamily housing industry, you might feel as if industry pros speak a language all their own. And, we really do, don’t we? It reminds me of the scene in the movie Good Morning Vietnam where Adrian Cronauer remarks to […]
I do not like buying cars. And just a few minutes after I walked into a dealership many years ago to test drive a car, I was reminded why I hated it so much. The salespeople. Oh, the salespeople. Especially the salespeople that do not seem to know that it isn’t 1972 anymore. The last […]