If you’re a temporary associate we know you often play a big part in helping prospects who are considering moving into the communities where you’re working! In our experience, much of your success in leasing apartments will be based on what you do before the first prospect walks through the door. It may sound cliche, but […]
I have to be honest with you, I am feeling rather uninspired with many of the leasing “professionals” in our industry lately. Over the past few months I have been doing work for and with a vendor company, which requires my being in touch with communities (and associates) all around the country…and the results have […]
Have you ever noticed that rental customers are often different than any other types of customers? I mean, doesn’t it sometimes seem as if some of your residents leave their intellect, perspective, fairness and sense of reality at the door to your office? In my years in the industry I believe that the reason that […]
People do business with people they like. It seems obvious doesn’t it? Don’t you automatically gravitate towards people who you like? Don’t you just find yourself attracted to people that you perceive to be friendly and nice? Think about it…if you walked into a store and one associate smiled while the other had a snarky […]
I was watching my favorite football team on TV a few weeks ago-and the third string quarterback was forced into the game due to injuries to the top two quarterbacks. Once I saw the third-string QB I assumed the game was lost as I figured this guy was third-string for a reason, right? To my […]
Have you ever noticed when eating at a restaurant that the waiter waits for you to order before serving your entree to you? Can you imagine if the waiter just dumped a bunch of food in front of you and expected you to eat (and pay for) whatever he brought to your table? You: “Um, excuse me…I’m […]
Prior to starting The Relationship Difference I worked in the multifamily housing industry for many years and as a community manager I utilized the services of temporary employees quite frequently. When things went well, the employees that came in to help were a lifesaver for me! When things went poorly, I was on the phone with […]