Tag Archives: sales tips

February 19, 2019

Are You Ignoring 60% of Your Customers?

Would you be surprised to learn that only 40% of people in the market for an apartment will complete the apartment renting process within 30 days? So, if you’re only focusing on the people who tell you they’re looking to rent an apartment within the next 30 days you’re potentially missing out on 60% of […]

Uncategorized
January 22, 2019

The Importance of Flexibility in Selling

I want you to imagine that you have just “made a date”with that really cute guy (or gal) that you’ve been hoping to go out with for months. You’re decided to plan the date and are excited about going to a new seafood restaurant that you’ve been dying to try. That is until you discovered, as […]

sales
May 17, 2018

Are You Ready for the Busy Leasing Season?

The “busy season” is upon the multifamily housing industry again, which means more move-outs, (hopefully) more move-ins and lots and lots of paperwork, administrative processes and procedures, and just more time spent on more stuff. Since you still have the same amount of time each day to do the more things you have to do, […]

sales, Success, Success as a Temp
March 28, 2018

Show Your Apartments Like a TV Pro!

Let’s face it-the average apartment tour is pretty boring isn’t it? It can feel far more transactional than relational-with the leasing associate asking “check-off box” questions designed to get information (which is good) but not often delivered with any kind of real energy and attempt to connect. I get it. After showing hundreds (maybe even […]

sales, Success, Success as a Temp
November 1, 2017

Selling the “Hallmark Way”

Selling the Hallmark Way Do you have a “guilty pleasure” for the Holiday season? You know, the one thing that you like to do during this time of year that you don’t always admit to the people around you? For me the guilty pleasure is watching Christmas movies. Lots and lots of Christmas movies. In […]

communication, Customer Service, sales, Success
July 28, 2017

Don’t be “That Guy!”

I remember a time when I decided to grab some breakfast at McDonald’s. I ordered my usual “Big Breakfast” which has eggs, sausage, hash browns and an English Muffin. McDonald’s started offering a “Deluxe” version of the Big Breakfast that included pancakes–so I have learned to let them know upon ordering that I wanted the […]

communication, Customer Service, Success, Success as a Temp
January 25, 2017

My amenities aren’t that good! What do I do???

Do you work in a community where the amenities just do not compare to your competitors? All is not lost…you can compete! In this blog post, I’ll show you how! One of my favorite romantic comedies is the movie Hitch starring Will Smith and Kevin James. If you’ve not seen Hitch it’s the story of a consultant […]

sales, Success
August 30, 2016

How Do You Order a Drink at Starbucks??

I was at Starbucks recently and I ordered a tall vanilla iced coffee with no milk. The reason I ordered that drink was that it was a hot day and a cold drink sounded good, and I saw the drink listed on the menu. The fact that the drink was on the menu told me […]

sales, Success