I have two stories to share with you today that I think will help you in your selling. The first is inspired by my wife Kacy and an experience she had recently with a ring that she ordered from a company called Pure Soul Holistics. The ring was handcrafted by Nicole, the owner of the company, […]
I was at Starbucks recently and I ordered a tall vanilla iced coffee with no milk. The reason I ordered that drink was that it was a hot day and a cold drink sounded good, and I saw the drink listed on the menu. The fact that the drink was on the menu told me […]
Do you remember the scene from the movie Ferris Bueller’s Day Off when the economics teacher (played by Ben Stein) bores his class to tears with his lecture on the finer points of the the Laffler Curve, “Voodoo Economics” and the Smoot-Hawley Tariff Act? After listening to hundreds of phone calls over my career, I’ve […]
I do not like buying cars. And just a few minutes after I walked into a dealership many years ago to test drive a car, I was reminded why I hated it so much. The salespeople. Oh, the salespeople. Especially the salespeople that do not seem to know that it isn’t 1972 anymore. The last […]
If you’re a temporary associate we know you often play a big part in helping prospects who are considering moving into the communities where you’re working! In our experience, much of your success in leasing apartments will be based on what you do before the first prospect walks through the door. It may sound cliche, but […]
We have all been there, haven’t we? You’ve spent a lot of time with a client on the phone. You’ve made a real connection; built rapport. You’ve discovered all the things that your client wants in an apartment and you can offer it to her! All that’s left is to make an appointment when your […]
My daughter and I love Chick fil-A and end up going there a couple of times a month as a treat for the both of us. Now, no matter what time I go there, it always seems busy! This has been true in restaurants that I’ve gone to in both California and Colorado. In fact, […]
I have to be honest with you, I am feeling rather uninspired with many of the leasing “professionals” in our industry lately. Over the past few months I have been doing work for and with a vendor company, which requires my being in touch with communities (and associates) all around the country…and the results have […]
Have you ever noticed that rental customers are often different than any other types of customers? I mean, doesn’t it sometimes seem as if some of your residents leave their intellect, perspective, fairness and sense of reality at the door to your office? In my years in the industry I believe that the reason that […]
People do business with people they like. It seems obvious doesn’t it? Don’t you automatically gravitate towards people who you like? Don’t you just find yourself attracted to people that you perceive to be friendly and nice? Think about it…if you walked into a store and one associate smiled while the other had a snarky […]