When I first started my leasing career I was not very good on the telephone. Allow me to clarify…I was very polite, helpful, and friendly, but I wasn’t as effective as I later learned I needed to be. So, when the conversation reached the part when I wanted to invite the prospect to make […]
Would you be surprised to learn that only 40% of people in the market for an apartment will complete the apartment renting process within 30 days? So, if you’re only focusing on the people who tell you they’re looking to rent an apartment within the next 30 days you’re potentially missing out on 60% of […]
I want you to imagine that you have just “made a date”with that really cute guy (or gal) that you’ve been hoping to go out with for months. You’re decided to plan the date and are excited about going to a new seafood restaurant that you’ve been dying to try. That is until you discovered, as […]
I do not like buying cars. And just a few minutes after I walked into a dealership many years ago to test drive a car, I was reminded why I hated it so much. The salespeople. Oh, the salespeople. Especially the salespeople that do not seem to know that it isn’t 1972 anymore. Many years […]
Do you like dealing with salespeople? Most people don’t! This means that many of the people walking into your community to look for an apartment; or emailing, calling or texting you are already predisposed to NOT like you either. Sorry. Why don’t we like salespeople? Here are a few reasons: Customers don’t want to be […]
This week I thought I would focus on the vendors in the multifamily industry that make the jobs of the property management companies possible! When I was a community manager I relied on my landscaper, plumbers, snow plowers, construction crews etc. to ensure that we provided an amazing customer service experience to our residents. Vendors-if […]
The “busy season” is upon the multifamily housing industry again, which means more move-outs, (hopefully) more move-ins and lots and lots of paperwork, administrative processes and procedures, and just more time spent on more stuff. Since you still have the same amount of time each day to do the more things you have to do, […]
Selling the Hallmark Way Do you have a “guilty pleasure” for the Holiday season? You know, the one thing that you like to do during this time of year that you don’t always admit to the people around you? For me the guilty pleasure is watching Christmas movies. Lots and lots of Christmas movies. In […]
Think about the last time that you went out to eat at a “sit-down” restaurant. My guess is the process went something like this-a host/hostess asked how many people were in your party, led you to your table and let you know that your server would be right with you. Then when the server arrived […]
I remember a time when I decided to grab some breakfast at McDonald’s. I ordered my usual “Big Breakfast” which has eggs, sausage, hash browns and an English Muffin. McDonald’s started offering a “Deluxe” version of the Big Breakfast that included pancakes–so I have learned to let them know upon ordering that I wanted the […]