Did you know that surveys have shown that only 40% of apartment prospects complete the leasing process within 30 days? Even though I’m not a math genius, I do know that this means that 60% of your prospects will not complete the process within 30 days! Yet, haven’t you noticed that leasing professionals often focus […]
Years ago when I was a community manager I had a season of time when I relied heavily on temporary associates to maintain the staffing requirements of my office. There were many times when my “temps” made my job easier and I was so glad that they were helping me. There were also many times […]
I have two stories to share with you today that I think will help you in your selling. The first is inspired by my wife Kacy and an experience she had recently with a ring that she ordered from a company called Pure Soul Holistics. The ring was handcrafted by Nicole, the owner of the company, […]
Do you work in a community where the amenities just do not compare to your competitors? All is not lost…you can compete! In this blog post, I’ll show you how! One of my favorite romantic comedies is the movie Hitch starring Will Smith and Kevin James. If you’ve not seen Hitch it’s the story of a consultant […]
If you have been in the multifamily housing industry for even a short time you’ve probably noticed that everything often looks and sounds alike between communities. I mean, how many communities have a pool? Fitness center? Covered parking? My guess is many. The apartments even look alike don’t they? Most companies use some type of […]
An article on how to lease to Baby Boomers is a shift isn’t it, from the normal focus on Millennials. Now some of you are thinking, “It’s about time we stopped focusing on those Millennials!!” While others of you are thinking, “Why would we focus on Baby Boomers?? They’re already own their homes!” The truth […]
I was at Starbucks recently and I ordered a tall vanilla iced coffee with no milk. The reason I ordered that drink was that it was a hot day and a cold drink sounded good, and I saw the drink listed on the menu. The fact that the drink was on the menu told me […]
If you’re a PM Staffing associate, considering becoming an associate, and are new to the property management, multifamily housing industry, you might feel as if industry pros speak a language all their own. And, we really do, don’t we? It reminds me of the scene in the movie Good Morning Vietnam where Adrian Cronauer remarks to […]
Do you remember the scene from the movie Ferris Bueller’s Day Off when the economics teacher (played by Ben Stein) bores his class to tears with his lecture on the finer points of the the Laffler Curve, “Voodoo Economics” and the Smoot-Hawley Tariff Act? After listening to hundreds of phone calls over my career, I’ve […]
I do not like buying cars. And just a few minutes after I walked into a dealership many years ago to test drive a car, I was reminded why I hated it so much. The salespeople. Oh, the salespeople. Especially the salespeople that do not seem to know that it isn’t 1972 anymore. The last […]