Did you know that surveys have shown that only 40% of apartment prospects complete the leasing process within 30 days? Even though I’m not a math genius, I do know that this means that 60% of your prospects will not complete the process within 30 days! Yet, haven’t you noticed that leasing professionals often focus […]
If you want to sell better, have people respond to you better, want to lead better, have people listen to you more the key is engaging, interacting and communicating with confidence. Don’t you find confidence attractive? When someone knows who s/he is and is not afraid of being him/herself, there is something very attractive about this, […]
I was remembering recently a time when my daughter asked me a math-related question. I looked at the math problem on the page and I had NO idea where to start! The problem I had was that the my daughter needed to explain how she figured out what “9X8” was, for example. So, when she asked […]
A few days ago my wife and I had a “discussion” that was particularly illuminating and frustrating all at the same time. I realized that I was approaching a situation in our relationship in a way that I felt was respectful and thoughtful; however she revealed that my actions were not perceived as being respectful […]
Whether you’re a social media user or one who avoids it like the plague, we can all agree that social media sites like Facebook, Twitter, Instagram and Yelp have changed how we engage with each other and do business! In business, the appeal of social media is that people can connect with companies in ways […]
About four years ago I wrote a blog post entitled “My Pleasure-What Chick Fil-A Teaches us About the Power of Elevated Language” that was one of my most clicked-on posts on www.MultifamilyInsiders.com. Here is a snippet of what I wrote about Chick Fil-A in that blog post, “…Besides the food, I love the level of service […]
I have two stories to share with you today that I think will help you in your selling. The first is inspired by my wife Kacy and an experience she had recently with a ring that she ordered from a company called Pure Soul Holistics. The ring was handcrafted by Nicole, the owner of the company, […]
If you have been in the multifamily housing industry for even a short time you’ve probably noticed that everything often looks and sounds alike between communities. I mean, how many communities have a pool? Fitness center? Covered parking? My guess is many. The apartments even look alike don’t they? Most companies use some type of […]
Now that the Christmas season is in full swing, my wife and I have been enjoying (again) the endless parade of Christmas movies . . . especially those on Hallmark Channel. Yes, I know, these movies are often formulaic, corny and utterly predictable, yet isn’t that why so many people tune in? If there is […]
Some of my favorite things to read online are the things people say when they’re commenting on stories! I am always amazed at how ugly, mean-spirited and downright awful some people can be when they communicate behind a wall of anonymity provided by the computer. Here are some comments I found on a few sites: […]